What does "social media awareness" involve concerning web security?

Social media awareness in the context of web security primarily involves understanding the risks associated with sharing personal information online. This facet is crucial because users often post personal details on social media platforms without considering the potential security implications. Such information can be exploited by malicious actors for identity theft, phishing attacks, or social engineering tactics.

By being aware of these risks, individuals can take steps to protect their personal data, such as adjusting privacy settings, being cautious about the information they share, and recognizing suspicious interactions. This level of awareness is key in fostering safe practices online and mitigating vulnerabilities that could lead to security breaches.

The other options pertain more to the marketing aspects and functioning of social media rather than the security implications of personal information sharing, which further highlights why the understanding of associated risks is paramount.